Brand creation versus Incentive based strategies.
Why is radiology business not such an easy business to create BRAND VALUE for consumers.
- Patients are consumers but not the deciding factor in RADIOLOGY. Referring physician decides.
- His decision is not only based on EXPERTISE but also on incentive and personal relationships.
- Still Pathology labs have done it in past, is it possible in Radiology?
- Teleradiology is bound to become the basis of common brand creation in radiology centre chain
- Sonographers will be required as getting radiologists to do the ultrasounds is getting tougher by the day. Sonographers should do the USG and radiologist should interpret the images.
- Some corporate chains are already working on acquiring existing centres and creating common platform.
- There is definite role for entrepreneurs in this field in times to come for sure. Running an ultrasound centre in your locality is NOT entrepreneurship. What are your thoughts on this topic? All comments are welcome.